Analisis Faktor-Faktor yang Mempengaruhi MinatBerwirausaha Mahasiswa

Abstract

This study aims to analyze the factors influencing entrepreneurial interest among college students. The phenomenon of low entrepreneurial interest among college students serves as an important background for identifying the variables that play a role in shaping this interest. This study used a quantitative approach with a survey method through the distribution of questionnaires to college students as respondents. The variables analyzed included entrepreneurial knowledge, family environment, achievement motivation, and peer influence. The obtained data were processed using regression analysis to determine the influence of each factor on entrepreneurial interest. The results showed that entrepreneurial knowledge and achievement motivation had a positive and significant influence on student entrepreneurial interest, while family environment and peer influence showed more varied influences. This study is expected to serve as a reference for educational institutions in designing programs that can increase entrepreneurial interest among college students